Today’s Fashion Is FAST Like a Racecar Driver!
“We live in a speedy world. We are here to make the products light and modern. If speed is too much for you, don’t complain. That’s our world. We are not in the old days with two couture collections a year. At Chanel, we have six ready-to-wear collections, in fact: fall, pre-fall, matiers d’art, spring, pre-spring and cruise, and so the merchandise in the stores changes every two months. We reduce the time as much as we can. Creativity is not an issue. If you are not capable of doing it, you do another job. Doing fashion today is like being a racecar driver. That’s how I see it. So if the world of today doesn’t fit with your creativity, do your thing in an intimate, small way, but don’t play the victim. We have to fit in to our times.”
While there’s no racecar with Chanel emblems yet, there is a segway, raft, snowboard, skis, and a bicycle. A racecar does seem like a natural progression for Lagerfeld who continues to impress the fashion world.