When word spread about Lagerfeld’s glacial sized fashion show, it hit the internet like wildfire causing Chanel to rocket to the top of the Runway Buzz-o-meter. Created by marketing group Zeta Interactive, the Buzz-o-meter tracked and ranked internet buzz surrounding twenty top brands as their shows were unveiled during Fashion Week. It seemed like Chanel caused the most internet buzz with their icy show. Before the frosty debut they were in tenth place on the meter (not bad considering they had yet to show). Rounding out the top five brands was Stella McCartney, Balmain, Lanvin, and Nina Ricci. The meter ranks by comments (positive and negative) and how often they were featured on blogs to determine the level of online buzz that each brand received. The red and green squares indicate if the label has moved up or down in comparison to the week before. It’s pretty interesting to see the progression of these brands, you can check out their full progress courtesy of the Wall Street Journal‘s Heard on The Runway blog.