Fashion’s Catfight: Models vs Celebs
We’re accustomed to seeing celebrities land international ad campaigns, but are their famous faces overshadowing the brands they were hired to represent? Answer: Take a look at who’s starring in the fall 2010 campaigns — models. It would’ve been a complete win for the modeling industry if Dolce & Gabbana didn’t pick Madonna for another season of eyewear. Many celebs think of campaigns and brand endorsement deals as a big pay day; however models look at the job in a different light which is why they’re unrecognizable faces can be used again and again to interpret a brand’s vision.
Creative Director of Gucci, Frida Giannini spoke with WWD about this very issue. “I think it’s a very contemporary approach. The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that’s not related to any world — whether that be music or Hollywood” she continued. Gucci is set to bring on the stunning Raquel Zimmermann for this fall’s campaign.
Roberto Cavalli is working with supermodel Gisele Bündchen for their F/W ads. Eva Cavalli told WWD, “It’s easier to transform models, and I think they interpret the clothes better — especially the more seasoned ones. It’s not only a question of beauty, but of character. We used Sasha Pivovarova, for example, in the Just Cavalli ads, and in front of the camera she is amazing and totally transforms”
Instead of using famous faces for no reason, perhaps collaborations will occur more sparingly and make more sense for both designer and celebrity. Only the future will tell.
So I ask, would you rather see a model or celeb represent your favorite luxe brand?