The�S/S 2010 ad campaign from Emporio Armani has us seeing double! The�brand is making use of�vivid hues and�fun house-like cityscape backgrounds to�engage consumers in�their S/S collection. Is it working? We think so, the�clothes don’t get lost in�the�busy backgrounds thanks to�the�bold poses. Photographer, Mario Sorrenti, clearly had this vision in�mind when taking action shots of�models, Anna Selezneva and�Sean O’Pry.

The�full campaign is available to�view on�MyFDB.