Ungaro has endured more than just a�bad year after poor design work by�Lindsay Lohan left them in�a�negative shadow. In�an�effort to�reinvigorate the�brand, the�company has officially selected Giles Deacon as�their new creative director. He’s been rumored as�the�successor for�over a�month, but recently talked about his decision to�take the�position and�his plans for�the�Ungaro brand. He’s working to�reawaken the fashion house who is counting on�his designs to�increase international sales.

As�reported by�WWD, Deacon said he would forgo the�catwalk to�present his first collection for�Ungaro directly to�press and�buyers during Paris Fashion Week in�October. �I�kind of�want to�get myself into the�spirit of�the�house,� he explained, adding he had already started delving into the�archives of�the�label, founded in�1965.

We look forward to�seeing Deacon’s design debut this fall.

[via WWD]