Anna Wintour: The “INDUSTRIE’S” Cover Girl
Remember when that image of Anna Wintour on the cover of a magazine circulated the web? Well, that was a teaser for the release of INDUSTRIE magazine, a publication centered around the fashion industry. At MyFDB we’re all about celebrating the credits that move fashion forward, so you can imagine we’re more than just a little excited to get this mag into our database.
We’ve been yearning to learn more about this magazine and how it came to fruition. Lucky for us, editors-in-chief Erik Torstensson and Jens Grede recently gave The Business of Fashion (BoF) an exclusive sneak peak at INDUSTRIE.
It appears the mag lives up to all its hype with editorials starring Daria Werbowy and Lara Stone photographed by Patrick Demarchelier. The publication also includes an interview with stylist extraordinaire Katie Grand and has Tommy Ton dishing on what happens when editors become household names.
Here’s how Erik and Jens weighed in on a few of BoF‘s questions:
On launching a magazine in today’s print climate:
Erik: “This kind of magazine could not have existed before. This is the right time for INDUSTRIE, a magazine about the industry of fashion because fashion, which was once a closed, is now very open.”
Weighing in that now is the time for niche publications:
Jens: “Yes, I think that is one direction where the media industry is going. We either have ‘blockbusters,’ whether that’s Avatar or American Vogue, which will always do well or we have very specialised magazines…”
About putting Anna Wintour on the cover:
Jens: “It simply makes the point we wanted to make. If we are writing about editors becoming cover stars, she’s the one that makes that point best.”