Balenciaga’s Submarine Style Shop
Luxe brand, Balenciaga has opened a men’s store in Paris dedicated towards their modern male customer. Situated at 5 rue de Varenne, the shop boasts “a concept made for men” according to Isabelle Guichot, Balenciaga’s chief executive officer. The store’s look was the brainchild of designer, Nicholas Ghesquiere and French artist Dominique-Gonzalez Foerster. The decor is meant to remind the shopper of a submarine and there are numerous high-tech compliments throughout from lighting details to metallic fitting room doors. Talk about diving into high-end retail!