Luxe brand, Balenciaga has opened a�men’s store in�Paris dedicated towards their modern male customer. Situated at�5 rue de Varenne, the�shop boasts “a�concept made for�men” according to�Isabelle Guichot, Balenciaga�s chief executive officer. The�store’s look was the�brainchild of�designer, Nicholas Ghesquiere and�French artist Dominique-Gonzalez Foerster. The�decor is meant to�remind the�shopper of�a�submarine and�there are numerous high-tech compliments throughout from lighting details to�metallic fitting room doors. Talk about diving into high-end retail!

[via WWD]