Where In The World Is Carmen Steffens?
While some retailers are taking an economical hit shoe brand, Carmen Steffens is expanding in the US and international markets. This is a brave venture given today’s retail climate, but the brand is ready for the challenge. The company felt encouraged to continue store openings after receiving letters from customers eagerly awaiting their presence.
“Although we believe Carmen Steffens will eventually have more than 60 stores in the U.S., Los Angeles, New York and Miami are priority markets for us,” Mark Willingham, president of U.S. operations, told WWD.
The company has marketing strategies set up for Miami, LA, and NY along with celebrity endorsements and TV placements. Although, Carmen Steffens is expanding rapidly they’re staying true to their Brazilian homeland with daring accents, bold colors, and vivid looks. Their designs have a sense of uniqueness, which is rare in the competitive footwear market. We look forward to watching this brand grow and you can view their past ad campaigns on MyFDB.
Shoe fans can also shop online at CarmenSteffens.com