We already have fashion shows presented in�3-D, so we should’ve known that 3-D ad campaigns were just around the�corner and�it appears that Armani Exchange is leading the�way. As�reported by�WWD, their new ads will entail “print, outdoor, a�music video and�an�interactive online component on�its Web site. The�3-D print ads, along with 3-D glasses, will appear in�the�September issues of�GQ, Interview and�V magazines.”

The�climax of�this advertising strategy is a�2.5 minute music video called “2020/SpeedStyle” which fans will be able to�watch on�the�brand’s site�� of�course, they’ll have to�pick up their 3-D glasses first.

Their print ads were shot by�Matthew Scrivens, who is no stranger to�the�A|X lens. This ad campaign just gives us one more reason to�look forward to�September issues.