Burberry and Gucci Transform Runway Shows into Interactive Events
With fashion weeks popping up around the globe this time of year, we always take note of brands embracing digital technology and making the jump from live-streaming to creating an interactive environment for international viewers. Gucci and Burberry are great examples of fashion houses who have more than welcomed technology into their S/S 2011 shows.
As we mentioned before, Burberry has their shows available on their site and consumers are able to purchase items direct from the runway. Fans were live-tweeting the show and commenting on Burberry’s site where all of the looks are available to view and purchase. This is a unique feature, because in the past fashionistas had to wait until the clothing hit the racks the following season. Also, we love that many of their are on the edgier side with echoes of motorcycle style.
Meanwhile, Gucci not only presented their show online, they turned the spectacle into an online event by creating GucciConnect.com. Here fans were able to receive an e-ticket granting them access to the live event. Gucci lovers who installed the corresponding Facebook app and created one of the largest groups on the social networking site were treated like VIP’s. With webcam share technology, each VIP had their image projected at the actual show in Milan – talk about front row!
This is only the beginning for luxury brands, we look forward to seeing what new innovations come from our beloved fashion houses next season.