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DKNY Is Getting a Face-Lift

Sep 28, 2010 By Vaneza

Last week we told you about Marc Jacobs and the launch of his new e-commerce website. Apparently, he is not the only designer getting a facelift via the web. According to WWD, Donna Karan of DKNY launched her new e-commerce site today. The new site takes a “content-meets-commerce approach.” The website and designer is partnering with New York Magazine as a source of inspiration and a total re-branding of the DKNY New York lifestyle and energy. This is the first time she is selling the Donna Karan Collection and the DKNY line simultaneously as the new site allows visitors to easily scroll and shop between both.

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