Presenting: Burberry Retail Theater…Yep, THEATER
What happens when you combine the excitement and drama of a runway show with impluse in-store shopping? A recipe for a unique event and an opportunity for huge sales.
Luxury line, Burberry is doing just this to present their Spring 2011 women’s wear collection on September 21, which will broadcast live in 25 of their retail locations. Invited guests will be able to purchase select items directly from the show through a unique iPads app. Given the items aren’t yet available, customers will have to wait seven weeks for goods to be delivered – but this assures first dibs on Burberry’s spring looks.