BCBGeneration Century City Store Opening!

Oct 20, 2010 By Lauren Valenti

We all know and loveeverything BCBG! But have you heard of BCBGeneration?It is one of BCBG’s many extension brands, much like Herve Leger or Max Azria.With BCBGeneration you get the best of both worlds, fashion forward clothing with an affordable price tag. The goal of the brand is beststatedby its Creative Director, Joyce Azria:

“I find women wonderfully intriguing, with so many unique perspectives and passions.My mission is for each woman to fall in love with herself and her distinctive qualities through and exploration of style. All beautiful things come from loving oneself, and good style is certainly no exception. Fashion stimulates the senses and evokes an expression of individuality. Creating beautiful clothes that support a woman’s self-expression is an honor and a privlege I don’t take lightly.”

BCBGeneration sounds pretty amazing to us! Good thing they just opened a storeat the WestfieldCentury City mall on October 15th. The store will be holding a grand opening event on October 24th from 2:00-5:00 PM with Joyce Azria herself! To find out more go to BCBGeneration’s official website.

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Category: Design, Fashion

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