If there’s one thing we love here at MyFDB, it’s definitely the perfect pair of jeans. That being said, we couldn’t be more excited about the eco-friendly and charitable initiative the Gap is taking. As Clutch 22 reports, the brand has launched a new program starting today (through October 20th) that gives people who bring in an old pair of jeans, 30% off a pair of new Gap 1969 collection jeans. Having trouble parting with your old jeans? Fear not, they will find a home as well…literally. The old jeans will be recycled to insulate houses!

What’s even cooler is Facebook fans get an additional 10% off! So head to the Gap for a good cause AND a new discounted pair of jeans!