While some fashion houses and magazines may appear youth obsessed, part of the industry is opting to reflect their mature consumer base by presenting models of a different generation on the runway, in ad campaigns, and magazine covers. We’ve noticed a significant rise in models who are slightly older returning to the forefront of high fashion. For example, known for her striking features, Emma Balfour (40) is the face of Celine’s F/W ads. Also, Louis Vuitton embraces a cross-generational audience in their fall ads by highlighting Christy Turlington (41), Karen Elson (31), and Natalia Vodianova (28).

Model, Kristen McMenamy (45) has graced the covers of Vogue Italia and Vogue Italia Couture and is frequently spotted on the catwalk. As is Elle Macpherson (46), who recently landed the cover of Tatler. Also, the poised Stella Tenant walked for Calvin Klein and is all over Balenciaga’s F/W ad campaign. This goes to show that these models are not only aging gracefully, they’re also continuing their career while reshaping the fashion industry’s age perspective.

(via Telegraph UK)