Prada Now “Made In” Japan, India, Scotland and Peru!
Italian fashion house, Prada can be recognized by their signature “PRADA MILANO Made in Italy” markings. However this is insignia has changed with their recent capsule collections. The luxury brand is partnering with artisans from other countries to present innovative designs crafted in other parts of the globe. With strict enforcements being put on garments using the “Made in Italy” tag; Prada is taking a different stand by outsourcing and embracing international work.
The idea to embrace artists in different cultures was something instilled to Miuccia Prada by her grandfather, Mario Prada, who traveled the world searching for inspiration. According to the company, “This spirit of the curious connoisseur remains at the heart of Prada, especially in the age of globalization, where geographic and cultural borders disappear. Remaining faithful to these ideals, the company continues to identify those specialized craftspeople that represent an unrivaled standard of excellence. Using Mario Prada’s time-honed strategy, Prada collaborates with these exquisite artisans to produce modern, innovative designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of a specific region.”
“PRADA Made in Scotland”
A collection of traditional tartan wool kilts from the original UK workshops that utilize centuries-old manufacturing and weaving techniques.
“PRADA Made in India”
A collection of entirely handmade garments from the workshops that specialize in Chikan — the most ancient and refined type of Indian embroidery — and handmade, multicoloured ballerina flats, sandals and handbags that employ an equally- sophisticated traditional weaving technique.
“PRADA Made in Japan”
A collection of jeans produced by Dova, the world’s most sophisticated denim manufacturer. The “PRADA Made in Japan” jeans can be custom ordered in four different varieties of cloth and seven different washes, meaning that every article is one-of-a-kind.
“PRADA Made in Peru”
A collection of alpaca wool knitwear using artisanal techniques from the most traditional workshops of the Peruvian “campesinos”.