Flaunt’s Idea of Brutality is Pretty Preppy
There is nothing brutal about this editorial, so I cannot figure out why Flaunt magazine titled it, A Brutalist’s Holiday. In fact, this editorial seems quite opposite from brutal based on the wardrobe, the color palette, the model chosen, and the photography. Stylist, Sam Ranger picked a preppy wardrobe of whites, brights, and neutrals. I would think that a brutalist’s wardrobe would be a little more dark and edgy. The male model in this editorial doesn’t scream brutal to me either. Although he does have a sharp jaw line and some great hair, his innocent boy-ish looks offset everything. Each shot of the editorial is crisp, clean, and perfectly colored. Photographer, Thomas Giddings didn’t create any dark shadows or obscure blurs as one might expect from a brutalist themed photoshoot.
Maybe Flaunt was trying throw their readers for a loop with a paradoxical editorial? Or maybe they are suggesting that brutalists come in all shapes and colors, including those who wear classic button-up T-shirts, ties, and trench coats. You can check out the rest of this editorial on MyFDB!