Just recently we told our readers about Gap’s eco-friendly initiative but the brand seems to be doing even more…Yesterday Gap announced their new partnership with Facebook and the site’s “Places” app which lets users check into one of their stores. Tomorrow, November 5th Gap will give away 10,000 pairs of jeans to the first people who “check in” with the app, which you can only do by actually being in a Gap store. Miss the 10,000 people cut-off? No worries as people who check-in will still receive 40 percent off a pair of jeans!

For more info peep their official Facebook page…happy checking-in!