DKNY Sweeps the Fashion 2.0 Awards!
Last night after a very busy NYFW day (have you peeped our recaps on Herchcovitch;Alexandre, Jeremy Scott and Marchesa yet!?) Team MyFDB headed to the swanky Trump Soho for the Fashion 2.0 Awards presented by Style Coalition. We spotted social media/fashion mavens Yuli Ziv (the co-founder of Style Coalition), Sydne Summer and Gala Darling just to name a few.
The awards honored the best fashion companies in terms of their innovative social media tactics. As we all know, fashion is emerging more and more via the internet and we were honored to be part of such a cool event! Peep the nominees and winners (who are in bold) below!
Best Online Video: Adidas Originals – Star Wars Cantina, Animating Chanel, Bluefly Closet Confessions, Lanvin Loves H&M and TheOutnet Big Preview
Best Twitter: DKNY, Coach, Rachel Roy, Kate Spade and Bergdorf Goodman
Best Facebook: Adidas, Armani, Ann Taylor, Gucci and Levi’s
Best Mobile App: Today’s Shoe by Bergdorf Goodman, DKNY Cozy, GoldRun, Gucci and Net-a-Porter
Best Blog by a fashion brand: 5th at 58th by Bergdorf Goodman, Bluefly’s Flypaper, DKNY Times, The ANTHROPOLOGiST by Anthropologie and Tory Burch
Best Website: Armani Jeans “The Room”, Alice + Olivia, Burberry, Chanel and Gucci
Next Big Thing in Tech: BigLive, Fashism, FashionGPS, ShopKick, Tumblr
Top Innovator: Asos, Bergdorf Goodman, Burberry, DKNY, Ralph Lauren
DKNY left with not three, but FOUR wins! And the crowed went wild with social media excitement as guests live-tweeted the wins from their seats!
[All images via Guest of a Guest]