Popular blogger�slash�model Rumi Neely and her boyfriend (Colin Sokol…yes he does exist!) are stars of a new video ad for Ralph Lauren’s The Big Pony Collection (a set of four fragrances) written and directed by Seth Hagenstein.�The focus of the black and white film titled “Laws of Seduction” features scent Red #2; and in this weird way kind of reminds me of that awful movie “The Tourist” starring Johnny Depp and Angelina Jolie. Colin plays and agent who is after Neely. Neely looks gorgeous (as always) in a floppy hat and over-sized sunglasses (two of her�wardrobe�staples), but the story itself is just odd and uncomfortable to watch, especially towards the end when the wine makes it’s appearance and Colin and Neely start to kiss (oops, sorry didn’t mean to give it away…). What’s even odder, is that film�has nothing to do with the actual ad campaigns, which are bright and uppity (in true Ralph�Lauren fashion).

Peep the full ad campaign on MyFDB and watch the video below. Tell us, what are your thoughts on the film?