Franca Sozzani Dislikes Fashion Shows & Photoshop, But Likes Blogging
In the world of Vogue Anna Wintour isn’t the only alpha female, there’s also power player Franca Sozzani editor in chief of Vogue Italia. Unlike Wintour, Sozzani doesn’t hide behind dark sunglasses and she’s not afraid to call things like she sees them. She even has her own blog on Vogue Italia‘s website and her posts helped boost the site’s traffic to over one million unique visitors a month–now that’s major editor power! Sozzani recently sat down for an exclusive interview with WWD, and of course we just had to bring you all the highlights.
When asked about the use of photoshop in Vogue Italia…
“We use it less and less, increasingly so — actually recently I am very much against it. But now it’s part of daily use and you can’t blame it. There are few photographers who don’t use Photoshop, very few.”
On her boredom of fashion shows…
“I do get really bored at shows. Shows must be creative, without becoming ridiculous, otherwise a showroom presentation is best. And also I’m bored with what has emerged around the shows.”
On constantly writing new content for her blog…
“What bores me the most is to write about fashion shows, because I’ve always experienced them at a visual level. To put it down in words is much more difficult, I enjoy it less and it interests me less. What I like is to tackle different topics.”
On initially being criticized for the “Black” and “Curvy” pages on her blog…
“Oh, very much so, because some said it was becoming the ghetto of plus-sized, the ghetto of black, but it’s not true. These are very happy readers, happy that we are looking at them in different ways.”
How feels when her blog gets negative reactions?
“I respond, ‘They can go to hell.’ I say that I’m sick and tired and I won’t write my blog anymore, then they say, “Oh, continue.” I write what I think and we can’t all agree; if we all did, where would controversy be? If there is no controversy, there is no opinion. I don’t need to prove anything to anyone, because I’ve been head of a magazine for 22 years, and I find that I can express my ideas the way I want to. Then if you don’t agree, we can discuss it. I didn’t say I’m right, I say what I think. This is why it’s fundamental to talk to our readers. They are so diverse, and it’s important to understand what they think.”
I don’t know about you, but after this interview I added Sozzani’s blog to my daily read list.