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What Girl Doesn’t Love Cupcakes & Cashmere?

Apr 22, 2011 By Amy

If there’s two things girls love it’s sweet treats and cozy clothes, hence why Emily Schuman’s blog Cupcakes & Cashmere has risen to major heights. A mix of California style with a modern domestic dweller twist, Schuman brings readers a sweet taste of her personal aesthetic. And really what’s not to love? She’s already collaborated with Coach and soon she’ll have a book out. With so much going on we wanted to catch up with Schuman to learn more about one of our favorite blogs.

Do you have any exciting collaborations or projects in the works?
I have several collaborations in the works, but the one that’s most exciting is my first book (which comes out in spring 2012). It’s an extension of my blog, with a focus on fashion, food, interior design and entertaining with a seasonal spin. It’s been a lot of work trying to find the balance between my daily blog, writing a book and my personal life, but I love a good challenge!

How did you hone the aesthetic of Cupcakes & Cashmere?
I think that with anything, whether you’re talking about your fashion sense, the design or your home or a website, it should constantly be evolving. When I first started my blog, I was far too literal (my header actually had an image of a cupcake and cashmere) and didn’t understand the concept behind “less is more.” I’ve always followed the philosophy that I should only include things on my site that make me happy, but in a way that’s uncluttered and simple.


Recipes and baking are a huge part of your blog, have you always had a love of cooking and sweets?
Well, I’ve certainly always had a love of sweets. The process of baking has also really intrigued me, but the main difference is that I used to be an absolute disaster in the kitchen. For Valentine’s Day a few years back, I made my (now) fiance brownies that he compared to hockey pucks…and that was being kind. It’s taken me a while to really hone my skills in the kitchen, but I’ve gotten over my fear of failure. If I make something that doesn’t taste good, it’s not the end of the world. Plus, there’s something really fun about attempting dishes that you find terribly intimidating (most recently this and this); especially when they come out well!

What advice do you have for other fashion bloggers?
Write about things you’re passionate about and whenever possible, create unique content. I love a good fashion show, but when you see the same images on ten different blogs, that’s not fun for anyone. Make sure everything you post is polished, which means no blurry photographs (such a pet peeve!) or grammatical errors. Your site should also be easy to navigate, clean and organized. Most importantly though, make sure you enjoy what you’re posting, since enthusiasm and passion are contagious.

Lastly, what are you doing this weekend?
Fridays are date nights, so tonight my fiance and I are venturing to downtown L.A. to try out a restaurant that’s been on our must-visit list for a while. I’m going to do some baking tomorrow and heading to the beach for drinks at dusk. Sunday is Easter, which means lots of Jelly Bellies, Cadbury Eggs and chocolate bunnies will be had, in addition to lots of lounging around with friends.

Sounds like a lovely weekend and a huge thank you to Emily Schuman for taking the time talk to MyFDB! Be sure to read her blog Cupcakes & Cashmere this weekend!

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Category: Fashion, Interview

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  • http://kpfusion.blogspot.com kimmie

    This is my absolute favorite blog. I love Emily’s “voice” and her posts, whether its looks she’s created, a recipe, or a recap of a recent outing, you always feel like you’re reading about a friend. I can’t wait to read her book!

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