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David Beckham Plans To Sell Clothes By Not Wearing Any

May 19, 2011 By Amy

The soccer star doesn’t plan on being overshadowed by his designing wife in the fashion industry anytime soon. Remember when David Beckham (alongside Victoria) stripped down to model for Emporio Armani underwear? Well apparently that experience sparked something inside the athlete because news just broke that he’ll be releasing a “bodywear” line. “I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani,” said Beckham.

Beckham continued to explain, “It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love. I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

The image at the top represents Beckham’s new brand and image; the cutout circle in his name is supposed to stand for a soccer ball. This is the first image to surface from Beckham’s new design ventures and if his ad campaign is going to be anything like this shot, I’m guessing he’s going to try to sell clothes by not wearing any. Not a bad a idea, since he is known for his body and looks; but lets not forget he said “after my career has finished” this implies that he’s on the verge of retirement and we all know good looks and that hot body won’t last forever. My advice to Beckham on his new fashion endeavor? Don’t skimp on quality…just because your name and body are tagged on an item, doesn’t mean it’s going to sell.

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Category: ad campaigns, Design

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  • http://www.impkids.co.uk kids clothing

    David is one of the best soccer player in the entire league. I just saw him playing with the national team of the Philippines, and he’s superb! He still got the power and stamina.

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