Chill Out With Malibu Native
Our latest contest comes in right in time to get you ready for summer’s arrival (any day now, Los Angeles) with Malibu Native, a Los Angeles based clothing brand by duo Logan Weinsieder and Marc Rosenbaum. They were inspired to create a line that “draws from the surf heritage of West Coast beaches and the nature-loving fashionistas that frolic on them…to embody the California Dreamer in all of us.” We chatted with the pair about the line and their aesthetic.
As former Abercrombie & Fitch designers, what prompted the transition to launching your own line?
Marc: Starting our company and brand has always been a goal. We had a lot of passion for the idea and as we got momentum some of our former A&F coworkers joined us as well. It is great to work with interesting and inspiring people.
Logan: Working at A&F was a great experience and was a place where a lot of extremely creative and productive people end up and cross paths. A&F, especially at the time, was obsessed with brand continuity and having a cohesive brand story, literally creating a brand story for each one of their brands. We wanted to apply the idea of a brand story, and work with it in the context of our own brand and aesthetic. We allow both of our brand stories, respectively, to inform every aspect of the design process in order stay focused on our aspirational customer. While there is some overlap, Marc represents the business side of things, and I work on the creative side. I guess its sort of a left brain right brain pairing that works out well.
After your initial launch of your first line Le Petit Petit, where did the name and idea for Malibu Native originate?
Marc: The story of Le Petit Petit is based on Louise Petit. She is the daughter of an American Diplomat and her mother was a French Ye Ye singer. Louise is from Malibu and so while she is obsessed with France she loves the sun and beach of her home town, Malibu, California. Le Petit Petit is higher end and higher concept. Malibu Native represents the surf and California side of our heritage. We saw opportunity to bring some of the higher end fashion ideas of Le Petit Petit to the surf market and so pulled from Le Petit Petit to develop a more price point surf brand based on the richness and natural beauty of Malibu.
With Malibu Native’s aesthetic being described as “radiating from the coast of Malibu to the streets of Paris,” where does your design inspiration stem from?
Marc: Louise Petit…she is the type of girl every guy wants and that girls want to be. She is intelligent, worldly, artistic, honest, attractive and a little bit mischievous. Louise’s life spans from her hometown of Malibu to Paris where she would spend her summers with her mother’s family. Malibu also represents the surf heritage while the Paris allows for us to draw from a more urbane fashion.
Logan: The design inspiration for Malibu Native is eclectic. We draw from a lot different places because it’s impossible to know where inspiration may come from. We do a lot vintage shopping, not just for clothes but for anything that feels authentic and rooted in California heritage. Vintage clothes, especially here in Southern California are always inspiring and there is such a rich culture of vintage shopping in L.A. Malibu Native is a mash up of casual California beach culture, with a downtown boho feel so we also look to bloggers for inspiration. And in general anything that feels beautiful and ties into our brand story may find its way into our inspiration.
Marc: In 2010 we launched swim, tees and jewelry and Malibu Native grew to be in all of Pac Sun’s stores. We hope to expand with them in new categories in 2011 and plan to expand into footwear, outerwear, wovens and dresses and also pushing forward the fabrication and design elements of our core categories. We definitely want to maintain close ties to Pac Sun. We have received interest from other core surf and teen retailers as well and so that may be something we look to down the line. People have asked about mens products as well, for now we are sticking to the juniors surf and fashion market.
Logan: I’m excited to expand into some more core surf heritage inspired items, especially vintage fleece inspired pieces.
Lastly, what advice do you have for aspiring fashion industry hopefuls?
Marc: To have a clear goal of where they want to end up…to look at the president of the company and see if that is the type of person you would eventually want to be. Also to be passionate and inspired. We like the idea of making art more than making clothes. Making products that inspire people are more important to us than making money.
Logan: Try to think of the process as a life you want to live, and not a job you have to go to.
And now…it’s contest time!
Malibu Native has partnered up with MyFDB to put you in the mood for summer! Enter for your chance to win a swimsuit and their “the beach hearts me” t-shirt (retail value approximately $100).
Leave a comment telling us what accessories you would rock while wearing this outfit… Anything from sunblock to gold bangles works for us!
Official Rules: This contest is open to US residents only and closes on July 1, 2011 at 1:00 PM (PST). At this time a winner will be selected based upon their response. Thank you to Mailibu Native for providing the prize and for more product information visit their official site.