Just When You Thought American Apparel Couldn’t Get Any Weirder…
They come out with a video shot by Tony Kelly…featuring mini hipsters in the heart of Downtown LA break dancing…to classical music…and of course, clad in all American Apparel. Kudos to the company and their creative team for featuring young, world renown break dancers Angelo Baligad (9) and Jalen Testerman (10). Although, I would be sad if I were Testerman because all he does in the video is sit on a chair, Baligad and his crazy headspins get all the attention.
The best part has to be their song choice,”Clair de Lune” by Claude Debussy, one the most influential French composers. Oh Dov Charney, only you could mix classical with contemporary/hip-hop culture and make it work brand-wise. Buy hey, it’s a “fresher” take on the usually naked and risque ads the company is so famously known for.
I personally find the video a little boring, but in this weird way it works for the company. What do you think?