Just when we thought the sexiest designer alive had done it all, we were mistaken…Tom Ford is finally venturing further out into the beauty world as he spoke to WWD‘s London bureau. And if it’s all about timing then Tom has got it because a very personal�documentary on the designers is set to air on the�Oprah Winfrey Network June 24th.

Ford emphasized the idea that his approach to beauty is simple and�practical,�similar to how he designs clothes. Ford also said he had wanted to do a color cosmetics line for quite some time now. �My intention was to do color cosmetics out of the gate, but not everyone else was convinced that I had a voice in color until the lipsticks started selling out again and again� in reference to the Private Blend Lip Color Collection that launched last year.�Tom then went on to say that one must understand the�architecture�of the face lamenting on the importance of the eyebrows, �A nice thick brow is the key to a youthful look.�

In true “attention to detail” Ford fashion the collection will include “calligraphy tip brow pens are so precise, they can be used to draw on individual brow hair” as well as various products to contour and illuminate the face.�And Tom, a fan of color, �says his lip glosses (such as “Lost Cherry”) aren’t the only item high in�pigmentation. The look he was going for with the help of makeup artist Charlotte Tilbury was that “feminine aesthetic at Studio 54 circa 1978, the full glossy lips and thick brows, the sparkling eyes and the long flowing locks on characters including Jerry Hall, Lauren Hutton, Mariel Hemingway and Bianca Jagger.”

And who better to star in the ads than Ford himself and the gorgeous Lara Stone. The model landed a Calvin Klein exclusive a year ago but appears now that she has dumped Calvin Klein for Tom Ford, wise choice Lara. The ads, shot by duo Mert Alas and Marcus Piggot are not as revealing as prior ones but sure are sexy.

Want more of Ford? Who doesn’t? Check the video out below for his latest fall/winter collection.