Pinning Giorgio Armani as ‘glamorous’ isn’t exactly a new thing. The luxe line has been around for a long time. But when you compare their F/W 2010 ad campaign to their latest one, you’re reminded of Armani’s glamour, something missing from their past ads.

Their previous campaign was more lackluster with mysterious dimmed lighting and model�Edita Vilkeviciute�just lounging around…boring.�

As you can see, the brand stepped it up this year by hiring�Sasha Pivovarova�and the handsome�Diego Fragoso. Both campaigns were shot by famed fashion photog duo�Mert Alas�and�Marcus Piggott, but by using a white background the clothes and the models really pop.

Which do you prefer, Armani’s myst�re or glamour?