Go All-American With Alex Maine’s Menswear
He has a patriotic logo and is the grandson of a Pearl Harbor survivor, so it’s no wonder Alex Maine Founder & President Bron Heussenstamm is beaming with pride for his country and his company. TheAlex Maine. We recently talked to the surfer turned entrepreneur to learn more about his brand.
What was the “ah-hah” moment for you when deciding to create a USA made clothing brand?
For me this wasn’t about my ah-hah moment, this was about me creating an ah-hah moment for everyone else. I wanted to show ah-hah, you can make amazing clothes in American and by doing this, ah-hah, you can bring jobs back to this country.
Your logo really stands out, what sparked its creation?
Thank you! The logo was conceived to capture the essence of America in Alex Maine. The Alex Maine logo consists of two parts: the flag and the name. The flag is facing west, backwards from normal, to reflect how the American troops wear it on their sleeve in battle. The word Alex Maine is written in Georgia font. This font was selected because it was developed for the New York Times as an American answer to Times and Times New Roman, which are used by England’s The Times.
We want everyone to be excited by Alex Maine. We’re not looking at one particular person and singling them out. We want people that love America and want some really comfortable pants. We’ve had the age range from 18-70, male and female, come into the store and we’re just as excited to see them all. And, my friends are really important. They speak up real fast about the products. Its been great to watch them enjoy it.
Lastly, where can we find you…
When looking to hit the beach?
Manhattan Beach! I’ll be surfing El Porto, playing volleyball at 31st street, or reliving the days with the USC alumni. Love it there.
When in need of drink?
I have to support my promoting friends’ nights. Helps that they are really good… And by really good, I mean great. With one of them or Voyeur is always good. And I have to have my partner in crime Jillian Davis.
We love a good night out and to make that night even more stylish for you (or the man in your life), we’ve partnered with Alex Maine to giveaway the below outfit to one lucky reader. By below you’ll be in the running to win a Premium Bamboo Shadow Black V Neck ($44.00) and a Brushed Twill Slender Cut Black Pant ($142).
Since Bron loves the beach (he’s a surfer after all), tell MyFDB about your favorite sandy summer getaway spot.
Rules: This contest is open to US residents only. One winner will be selected based upon his or her response. This contest closes on August 5, 2011 at 1:00 pm (PST). The winner will be notified after the close of the contest via email. For more information about Bron and Alex Maine, visit his official site.