What are three statuesque women with flowy dresses doing hanging out in the woods? No they’re not witches, they are models starring in Roberto Cavalli’s F/W 2011 ad campaign. Although, Karen Elson did say “there’s something very�haunting and �bewitching about the girls…and there’s a definite mystery and fantasy about the campaign” in the behind-the-scenes video below.

The “girls” she’s referring to are model pals Natasha Poly and Mariacarla Boscono. �The witchy women were shot in the woods by famous photographer duo Mert Alas and Marcus Piggott.

While I enjoy how the campaign embraces the hues of autumn, the excessive retouching done after the shoot is what gets my attention the most. �You’ll see that the leaves are actually green on most of the plants and the girls appear more lively, rather than witchy. I really like the campaign, but after seeing the video next to the final shots you see the real magic of photoshop in the fashion industry.

See more of the ads on MyFDB.