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Being Ordinarily Urbane Is A Good Thing

Aug 5, 2011 By Amy

For this edition of Weekend Read, we meet a newbie to the city of angels, Rach LaRoche. there’s nothing ordinary about this urbane city dweller, she’s a blogger, stylist, and all around cool girl. Like her site says, “just because youre regular doesnt mean you have to be plain.” Her chic style fuses vintage and modern looks which she displays on her blog, Ordinarily Urbane.

How did you decide to start a blog? And where did the idea for its name come from?
I started blogging because I missed connecting with other women through fashion and wanted an outlet to build those relationships and push myself to really explore my personal style. Some bloggers get started and go crazy buying new clothes to stay on trend, but I did the opposite and got creative with what I already had. I’m just a regular girl with a love for great style, regularly sophisticated you could say, and that’s where Ordinarily Urbane came from. It reflects not just my personal style but also the idea that everyone can have fun with their style regardless of their budget, size or point of view.

Are you a full-time blogger or can you tell us about your 9-5?
Nope! In addition to my blog I am a fashion marketer and freelance stylist. While living in New Orleans I co-founded NOLA Fashion Week and a clothing swap business, Ruffian Swap, while running an online marketing company. Since moving to Los Angeles last month I’m currently looking for full time opportunities in the fashion industry here.

Sum up your personal style in 5 words or less.
Girly modern vintage.

What is your perfect or ideal weekend like?
After sleeping in and slowly enjoying a cup of coffee I would head out to the park or beach with my husband and our pups. We’d spend the afternoon in the sun exploring a new place and do a little driving with the convertible top down listening to our favorite new album. That evening I’d have dinner at a new restaurant I’d heard great things about and have been wanting to try, then head to the dive bar around the corner from home. Maybe a little yard sale hopping or vintage shopping squeezed in there, too, if the $1 sales were happening that weekend.

A big thank you Rach for talking to MyFDB and be sure to head over to her site Ordinarily Urbane this weekend and follow her on Twitter @rachlaroche.

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