Lingerie is directly linked to sex – women wear it to feel sexy and to be sexy for men. Little girls should NOT be wearing them.

A girl playing makeup in the safety of her own home is one thing. Advertising these girls playing makeup in lingerie is quite another. I’m sure this is a happy event for all the pedophiles of the world.

There comes a point where you have to draw a line. To me, these images turn the girls into sex objects and it is not fashion forward, not progressive and in fact it’s a bit disturbing. Call me out of touch, or old fashioned or what have you but there is nothing positive to be gained by using girls this young in this way. 
Oh, wait, I’m sorry, this is one thing to be gained… money! And isn’t that what it’s all about, regardless of the cost? 

Lingerie may not be about sex, but the connotations of the imagery sugest provocation, the marketing & PR people for these company knew exactly what they were doing, they wanted high exposure and ended up exploiting child models.   Children are children, regardless of whether their models or not, these models parents should be ashamed of themselves.  These ‘kids’ should be at home playing, exploring their childhood, not being used as a propaganda in order to boost a companies sales.