Creatures of the Wind is An Animal All It’s Own
Listen to the Johnny Mathis song “Wild is the Wind,” and you can gather some of the magic and beauty that inspired the brand, Creatures of the Wind. The brains behind creative fledgling label is the intriguing designer duo Shane Gabier and Chris Peters. The pair met while at the School of the Art Institute of Chicago where Peters was studying and Gabier was a teaching. After Peters graduated, they started to collaborate on small projects. Their first collection garnered the attention of WWD and after it marvelously appeared on the cover, as Chris told Fashionista in an interview, “Things started going a lot faster after that.”
They then hit another big break by producing a Spring 2011 line for New York Fashion Week, which they considered their first “real” collection in the big leagues. The Chicago based pair discussed how their roots in Chicago has affected their drive to produce stunning garments in NYC saying “Well, there was some prejudice, some adversity. You’d like to imagine that people are open minded enough not hold that prejudice. But it was actually really good for us because I think in turn we overcompensated by doing really beautiful production and using really beautiful fabric. It’s like, ‘Fuck that! We’ll show you how good we can be.’ “
Their tailoring prowess, attention to detail, and unique perspective has gained them and Creatures of the Wind attention and notoriety. They won a CFDA/ Vogue Fashion Fund runner-up award, further solidifying their capacity for the industry. Working with mentors from Rag and Bone, Shane and Chris are developing an understanding for juggling life and a label- in addition to continuing to teach at the the SAIC. They are letting the brand grow organically and assert playfully that “we’re our own interns.”
Appealing to women of all ages who adore fashion, Shane and Chris do not focus heavily on an ideal customer: “We have customers that are like sixteen and we have customers who are in their nineties. We have a very wide range.” It is obvious in their most recent Fall 2012 collection that this is unabashedly true. The F/W collection represented wearable and imaginative designs with exquisite pattern mixing and brilliant styling. There is a blend of tailored pieces with the unique takes on shirts, skirts, or pants that also contained the addition of intriguing fabric- like brocade, or other unexpected design details like appliqué. The outstanding fabric choice is an important element to the success of the collection. Some pieces mix geometric prints with plaid prints, others mix plaids with strips, and still others use mixing of unconventional fabric textures as well as prints in looks. To top it all off the collection has several dramatic dresses that finish the well-rounded collection nicely. It would seem a difficult task to find something not to like about this Creatures of the Wind Fall 2012 collection. It is abundantly clear that Creatures of the Wind signifies a different and eclectic aesthetic that is truly inspired. We will all watch eagerly to see the bright future of this remarkable brand, built on the shoulders of pure talent.
By: Sarah Humphries