Is Orange the New Black?
According to Pantone, yes, orange is the new black. The prestigious color forecasting company, which consults with many illustrious clients in all aspects of design from fashion to home, announced that it’s 2012 color of the year is Pantone color number 17-1463, otherwise known as “Tangerine Tango.” Pantone uses a multitude of complex factors in choosing a color of the year and often monitors color emergence from industries such as the automobile industry for guidance. Leatrice Eiseman, executive director of the Pantone Color Institute, had this to say about the bold hue known as “Tangerine Tango:” “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Orange’s color history has been anything but chic. In the past the shade has been shied away from, evoking thoughts of fast food, as such companies use bright shades to promote excitement and boost hunger. There is recently, however, a noticeable influx of orange in the fashion industry. Who could forget that ridiculously elegant Celine Fall ’11 coat? Such a piece was unquestionably one of the “it” items of the season and its stunning shade of orange was certainly a major factor. Other high fashion design houses have incorporated the shade, turning it from a cheapened hue to a stylish one. Ferragamo, Tommy Hilfiger, Nanette Lepore, Gucci, Prada, and Elie Tahari have employed orange in their spring collections and its strength continues into the fall fashion season.
Color forecasting is a fascinating and misunderstood science. Only time will tell until it can be determined whether Pantone’s predictions of orange will fully saturate the summer clothing market. Sephora has already touted “Tangerine Tango” with their line of blood-orange cosmetic bags and similarly shaded cosmetic brushes. “Tangerine Tango” has likely already appeared and will be appearing everywhere, so beware, black, there’s new color competition in town.
By: Sarah Humphries