The S/S 2010 ad campaign from Emporio Armani has us seeing double! The brand is making use of vivid hues and fun house-like cityscape backgrounds to engage consumers in their S/S collection. Is it working? We think so, the clothes don’t get lost in the busy backgrounds thanks to the bold poses. Photographer, Mario Sorrenti, clearly had this vision in mind when taking action shots of models, Anna Selezneva and Sean O’Pry.

The full campaign is available to view on MyFDB.