It is possible that Bekah Jenkins could have fooled some fisherman into thinking she’s a creature of the sea when viewing her mermaid inspired fashion spread for Canadian Flare. Lounging languidly on a stony shore, or inside a rocky cave, the environments complement the glistening beauty of the garments she wears. Otherworldly and rich, they do evoke the idea of a “fish out of water” as she seems to emerge from the waves, but still remains connected to them. The photos create a narrative of an inseparable bond with the nurturing earth.

A particularly striking photo in the set is defined by the magnificent Peter Pilotto Spring/Summer 2012 dress, which adorns Jenkins, and is the breathtaking focus of the photo. The digital print of the dress is quite an anomaly among the other pieces. The quality that keeps it cohesive with the other pieces is its suggestiveness of waves and serenity. The May 2012 Flare splendidly illustrates chic summer fashion through with the tranquil beauty of the sea. Mermaid beauty is definitely a trend for Summer 2012 and these serene photos capture the wonder and exquisiteness of the ever-magical ocean.

Photos by Chris Nicholls for Flare May 2012

By: Sarah Humphries