The line’s Spring 2011 lookbook was recently released and is slightly different from prior collections (yet still waaay cool). According to Refinery29, Coleman’s inspiration for the current line came from days at camp. We love the tie-dye suede fabric and brassy pieces as well as the pops of color! In true TOMTOM fashion, rocking these pieces is a definite fashion statement for day or night. Personally, I am loving the cool friendship bracelets the most. Awesome for my younger sister and my best friend. Hey, you’re never TOO old to rock friendship bracelets and TOMTOM’s new collection is just perfect!

[images via Refinery29 & TOMTOM]

Have you always had an interest in jewelry making, or how did this come about?
I‘ve always had an interest in jewelry making. Back in high school – during an extended hippy phase – I was constantly making beaded/hemp jewelry.  I once even set up shop and sold necklaces on the Venice boardwalk! I sold out of everything in 20 minutes.  Had I been more entrepreneurial back then, I might have even turned it into a business.  But I was 15 and there were a lot more “important” things to be interested in at the time. [I have] one Bachelor’s degree in English, one Master’s degree in Architecture, and jobs in advertising, journalism & architecture later, I’m essentially back to where I was when I was 15; only a lot less hippy.

How does your background in architecture relate to your design process?
My background in architecture really informs my entire design process.  Architects have a very specific way of approaching design (an obsession with geometry, composition and symmetry), which is very much ingrained in my aesthetic. Most of the jewelry in my collection is designed 2 or 3 dimensionally on the computer using software I previously used to design architecture. I incorporate techniques such as 3D-printing and water/laser-jet cutting to create each piece.

Name one piece of jewelry you can’t take off.

Are there any specific brands/labels or recently shown (runway) collection that compliment TOMTOM?
I love all of Vena Cava’s collections. The designers seem to share a similar obsession with geometry and triangles – and they’re both from California. I also really loved Joseph Altuzarra’s SS11 collection.  It was futuristic, tribal and very striking.

MyFDB + TOMTOM Contest!

And now for the even better news, MyFDB and TOMTOM are teaming up for an awesome contest! One winner will be made the owner of the awesome Tribal Matters ring

To Enter:

First, head to Twitter and follow MyFDB (@MyFDB) and TOMTOM Jewelry (@TOMTOMJewelry)

Then, tweet the phrase:

I’m entering the @MyFDB and @TOMTOMJewelry #contest

Official Rules: Readers can tweet the phrase as many times as possible. The contest is open to US residents only and winner must be following both MyFDB and TOMTOM. The winner will be selected at random and notified via direct message. This contest closes on Friday October 29th at 1:00 PM (PST). A huge thank you to Elena and TOMTOM for providing the prize. You can view more TOMTOM on their official site.

Elena Coleman previously took the architectural industry by storm, but when she started crafting jewelry inspired by her fascination with geometric shapes a new career began to form.

Accessory trends tend to come and go, but staple pieces are like treasured collections in our jewelry boxes and Coleman’s line is one of those rare gems that you want to hold on to.