It’s hard to believe that supermodel Gisele Bündchen turns the big 3–0 today. The stunning model continues to have a busy career while juggling two kids and keeping in shape. Represented by IMG, Bündchen keeps sweeping covers and remains a staple in the industry. Cheers to to her!

You can browse past work from the statuesque Brazilian beauty on MyFDB.

In interviews models always talk about that magical moment when they were “discovered” whether it be in the market, going to school, or walking around town, someone noticed these young girls and approached them about the idea of modeling. Of course going from talking to a talent scout to a full fledged international modeling career is a long process, but it’s how many young girls are introduced to the world of modeling.

Who are these reps finding them? Talent scouts like Alisson Chornak make a living venturing into rural areas of Brazil and talking to local girls about the prospect of modeling. The New  York Times took time to follow Chornak around as he scouts for the next Gisele Bündchen or Alessandra Ambrosio (both from Brazil) in the video linked below.  Chornak provides a unique glimpse into how modeling can drastically change lives for these rural beauties.

(Pictured at top, Alessandra Ambrosio for Glamour)

We’re accustomed to seeing celebrities land international ad campaigns, but are their famous faces overshadowing the brands they were hired to represent? Answer, take a look at who’s starring in the fall 2010 campaigns — models. It would’ve been a complete win for the modeling industry if Dolce & Gabbana didn’t pick up Madonna for another season of eyewear. Many celebs think of campaigns and brand endorsement deals as a big pay day; however models look at the job in a different light which is why they’re unrecognizable faces can be used again and again to interpret a brand’s vision.

The creative director of Gucci, Frida Giannini, spoke with WWD about this very issue. “I think it’s a very contemporary approach. The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that’s not related to any world — whether that be music or Hollywood” she continued. Gucci is set to bring on the stunning Raquel Zimmermann for this fall’s campaign.

Roberto Cavalli is working with supermodel Gisele Bündchen for their F/W ads. Eva Cavalli told WWD, “It’s easier to transform models, and I think they interpret the clothes better — especially the more seasoned ones. It’s not only a question of beauty, but of character. We used Sasha Pivovarova, for example, in the Just Cavalli ads, and in front of the camera she is amazing and totally transforms”

Instead of using famous faces for no reason, perhaps collaborations will occur more sparingly and make more sense for both designer and celebrity. Only the future will tell.

Would you rather see a model or celeb represent your favorite luxe brand?

[via WWD]

Ricardo Rojas established a reputation as one of the world’s leading hairstylists by aligning his virtuoso technique with a finely tuned understanding of his clients’ individuality.  He has perfected his craft while working with the biggest names in fashion and entertainment, from Mariah Carey, Gisele Bündchen and Kate Moss to Amber Valetta and Salma Hayek.

Ricardo responded to the needs of his loyal clientele, opening this new location that is a true retreat in Midtown, and a great place to stop during a busy day of shopping on the famed Madison Avenue.  Working alongside Rojas in his full service salon, you will find Karen Chase and her unique anti-aging, weight loss and traditional acupuncture practice, and Dr. Bill "BillTox" Kestin non-surgical facial rejuvenation and enhancement techniques.

Upon entering the 1600 square foot salon, clients are met with soothing colors of white, light blue and hints of black, which create a calm and tranquil locale for clients escape from every day stresses as they receive the ultimate in salon services.  Rojas designed the space with his own private VIP room, where it ensures the utmost in privacy and service, while maintaining the boutique-like intimate appeal. The salon is a calming setting with eight styling chairs, in addition to a four seat coloring room. In keeping with Ricardo’s philosophy of maximizing his customer’s time in the salon, manicures/pedicures, oxygen treatments and makeup application are always available chair-side for the ultimate experience in minimal time.

Rojas pioneered the personality-based approach to color and cut, as well as a wide array of special hair offerings from deep conditioning treatments, clip-on hair extensions, permanent hair extensions, and many other unique styling services.  The salon also offers services such as Brazilian straightening, body and facial waxing, Minx Nails, and much more.