Son of the infamous California “Governator” and actor Arnold, 17-year-old Patrick Schwarzenegger is taking his professional modeling career to new heights as the face of Hudson Jeans opposite Georgia May Jagger this fall. The first shot from the ad campaign made its debut on a billboard off Sunset Blvd in Hollywood and more shots starring the pair together are expected to roll out soon.

The billboard’s location isn’t located near the coveted heart of Sunset Blvd around the Sunset Strip, instead it’s awkwardly placed over local bar Happy Endings, where you can find young and not-so-young frat-like guys and girls reliving their glory days of college with beer pong and shots. Clearly, it’s not the classiest establishment around and its name just adds to the hilarity.

Now, if only drivers knew the the shirtless young man above them in designer dark denim was Arnold’s son? I’m sure they’d get a laugh out of the billboard’s location. We can’t wait to see the rest of the Hudson ads and add them to our database.

[via DenimBlog]

See the similarities? It’s like stylist Jennifer Eymčre got a little lazy and said, “Eh, let’s just put a shirt on her…”

Check out the team behind the scene and the full editorial on MyFDB!

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