Since video campaigns are all the rage in fashion these days, Alexander Wang pulled out the big guns for the creation of his viral ad starring Abbey Lee Kershaw. “We’re always striving to communicate the frame of mind behind the collection, whether it’s through our show or imagery, but this season we got to delve much deeper,” Wang told Style.com. “And with the help of an incredibly gifted team—Abbey, Craig, Fabien, and Karl—my inspiration for Fall ‘10 unfolds in a raw and visually arresting dreamscape.”

Bravo to the amazing team (and the powerful fan) who worked to make this project a reality!