[Images courtesy Reuters and WWD]

Ricardo Rojas established a reputation as one of the world’s leading hairstylists by aligning his virtuoso technique with a finely tuned understanding of his clients’ individuality.  He has perfected his craft while working with the biggest names in fashion and entertainment, from Mariah Carey, Gisele Bündchen and Kate Moss to Amber Valetta and Salma Hayek.

Ricardo responded to the needs of his loyal clientele, opening this new location that is a true retreat in Midtown, and a great place to stop during a busy day of shopping on the famed Madison Avenue.  Working alongside Rojas in his full service salon, you will find Karen Chase and her unique anti-aging, weight loss and traditional acupuncture practice, and Dr. Bill "BillTox" Kestin non-surgical facial rejuvenation and enhancement techniques.

Upon entering the 1600 square foot salon, clients are met with soothing colors of white, light blue and hints of black, which create a calm and tranquil locale for clients escape from every day stresses as they receive the ultimate in salon services.  Rojas designed the space with his own private VIP room, where it ensures the utmost in privacy and service, while maintaining the boutique-like intimate appeal. The salon is a calming setting with eight styling chairs, in addition to a four seat coloring room. In keeping with Ricardo’s philosophy of maximizing his customer’s time in the salon, manicures/pedicures, oxygen treatments and makeup application are always available chair-side for the ultimate experience in minimal time.

Rojas pioneered the personality-based approach to color and cut, as well as a wide array of special hair offerings from deep conditioning treatments, clip-on hair extensions, permanent hair extensions, and many other unique styling services.  The salon also offers services such as Brazilian straightening, body and facial waxing, Minx Nails, and much more.