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Deschanel Does Rimmel

Oct 29, 2010 By Vaneza

According to WWD, British based cosmetics line Rimmel is adding an American accent to it’s brand. Actress and singer Zooey Deschanel has signed on to become the brand’s newest ambassador as she joins famous Brits Kate Moss and Georgia May Jagger.

On Tuesday, Deschanel made an appearance at the Gramercy Park Hotel in New York to reveal several items set to release early in 2011. Currently, Deschanel stars in the print ads for Rimmel’s Lash Accelator but is also set to model for other Rimmel products such as foundations and eye shadows. Deschanel is expected to strike a chord with the US as they just celebrated their tenth year in America and plan on gaining more distribution within the states. We think the addition of Deschanel is a wise and beautiful one!

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Category: hair+makeup, Models

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