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Ferragamo Cocktails Social Media and Luxury

Nov 29, 2010 By Amy

Luxury and social media cocktail together for a campaign targeted towards the “digital jet set” thanks to the W List. The site was launched last week by prestigious brand, Salvatore Ferragamo and while we’re not all in this elite category, we do enjoy social media innovations. The W List fuses together inspiration, exotic locales and the luxe lifestyle of Ferragamo in celebration of the brand’s iconic W bag (named after Wanda Ferragamo).

The site’s users are invited to submit their own stories about a meaningful place of inspiration that reflects their personal style and character. Creative Director, Massimiliano Giornetti will draw from the most popular story to create a one-of-a-kind W bag, gifted to the W List winner. Runners up will be the first to receive the Spring/Summer 2011 limited edition W bag along with one user, at random, whose story personally inspires Giornetti. The winners will be announced on January 22nd, commencing a 60 day program. Have you shared your inspirational story yet?

For more information visit Ferragamo’s W List

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