Jan 24, 2011
One my favorite parts about the whole shopping experience is the action of actually trying the clothes on themselves…this is also why as much as I love the internet, rarely, do I online shop.
However, according to Vogue UK, technology and fashion are colliding with the launch of a new machine/robot called “Fits.me” which will soon provide a virtual fitting room for e-commerce sites using shape shifting robots to model clothes in different sizes. Although this seems somewhat cool, I don’t know how accurate the fittings would really be…I mean come on, everyone is different. However, co-founders Heikki Haldre and Paul Pällin have eight robot mannequins that morph into a variety of body shapes, ensuring customers that a piece of clothing will fit to the truest form.
Call me old fashioned but I will continue to head to actual stores…to try on my clothes. There is just something so much more pleasing about walking into a fitting room with an arm full of clothes versus a robot doing it for me!
[Image via Fits.me]