Kasia Struss: Too Skinny for Miu Miu?

Apr 13, 2011 By Amy

The question was recently brought up if Kasia Struss appears to be too skinny in the spring/summer Miu Miu ad campaign? As a huge fan of the shoot, Miu Miu (Prada’s sister brand), and Struss, these allegations came as a bit of a surprise. I mean c’mon…models are skinny and tall; what else is new? Struss, who is 23 and 5’10″ is a “naturally tall and thin girl” said a Prada spokeswoman. Plus, from Vogue to runway, she’s also one of the most popular models in the world.

Let’s move on the the controversy, allegedly Struss looks “too thin” in the ads because the way she’s sitting in the chair with so much exposed skin and a loosely fitted dress makes her look underweight. After examining the ad, Europe’sAdvertisingStandards Authority (ASA) has deemed that it is acceptable for use. Good thing, because it’s already getting plenty of international circulation!

A portion of the ASA ruling stated: “We considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.”

A Prada representative said of the image in question, “Ms Struss’ hair was slicked back and she was wearing nude make up with bright red lips … the lighting used for the photograph bounced straight off Ms Struss’ body so as to highlight her features and pale skin.”

The ad campaign was photographed by high fashion duo, Mert Alas and Marcus Piggott and features models Sasha Pivovarova and Querelle Jansen (FYI, no one complained about either of them looking too thin).

View all the Miu Miu ads on MyFDB.


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Category: ad campaigns, Design, Fashion, hair+makeup, headlines, Models, most popular, Photography

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  • Maria

    well, i think she looks perfect!



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