The IMATS Might Look Scary, But They Were Cinema-riffic!

Jun 27, 2011 By Amy

Being a makeup artist in Hollywood entails more than just dolling up actors for the camera, there’s a whole industry around the different aspects of special effects cosmetics alongside the glam we all love. Enter the International Makeup and Artistry Trade Show (aka the IMATS). Remember we told you about it? Taking place this past weekend in Pasadena, I encountered the world and work of professional makeup artists with emphasis on body paint and special effects.

As you can see from the photos, the influence of Hollywood cinema was strong…there were a sleuth of camera ready creatures roaming the event. Most of the company booths also had a pro artist working hard to create an eye-shot look for attendees. While there, MyFDB also scored an exclusive interview with Make Up For Ever’s founder and creative director Dany Sanz, which we’ll be sharing soon.

Oh and don’t be scared by the photos, there are harmless models under all of these wild looks.

For mor about the IMATS visit their official site.

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