Giorgio Armani Went From Lackluster To Glamorous

Jul 21, 2011 By Amy

Pinning Giorgio Armani as ‘glamorous’ isn’t exactly a new thing. The luxe line has been around for a long time. But when you compare their F/W 2010 ad campaign to their latest one, you’re reminded of Armani’s glamour, something missing from their past ads.

Their previous campaign was more lackluster with mysterious dimmed lighting and model Edita Vilkeviciute just lounging around…boring. 

As you can see, the brand stepped it up this year by hiring Sasha Pivovarova and the handsome Diego Fragoso. Both campaigns were shot by famed fashion photog duo Mert Alas and Marcus Piggott, but by using a white background the clothes and the models really pop.

Which do you prefer, Armani’s mystčre or glamour?

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Category: ad campaigns, Fashion, headlines, Models, Photography

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