Both Karl Lagerfeld and Lanvin’s Alber Elbaz are jumping into the world of hip-hop. First there’s there’s talk of Lagerfeld rockin’ out with Snoop and there’s Lanvin’s kitschy new campaign video that’s going viral.

Karl Lagerfeld, the fashion king of unpredictable collaborations (Diet Coke, Macy’s), can now add music video director to his resume. While in St. Tropez the designer filmed a clip of Jean-Roch for his upcoming single which pays homage to the resort town and features hip-hop legend Snoop Dogg.

While Lagerfeld hasn’t work directly with Snoop yet, this collaboration could make him part of the dogg pound posse. Ahhh…I wonder if they’ll sip on some gin & juice together? This isn’t Lagerfeld’s first foray into the rap scene either, he already shot Kanye West’s “money mouth” for V Man. Not to mention rapper Kanye loovvveeees fashion! He practically takes over fashion week, err, month by storm as he can be spotted everywhere from New York to Paris.

Next, there’s something so endearing about about a seeing a grown man get his groove on to the sound of Pitbull. That’s exactly what Lanvin designer Alber Elbaz does in his new fall campaign video featuring models Karen Elson and Raquel Zimmermann. Elbaz makes a cameo towards the end with choreographed moves (and some freestyle) to Pitbull’s “I Know You Want Me“.

Looks like fashion loves to be gangsta just as much as rappers like fashion…It’s a beautiful cycle!