Walk The NEW MyFDB In Style With Penelope & Coco

Aug 31, 2011 By Editor

MyFDB has gotten a major face-lift slash makeover and in celebration we excitedly teamed up with Arielle Vavasseur and Marisa Spinella of the fabulous Los Angeles-based shoe line, Penelope and Coco for a giveaway. After learning all about Arielle and Marisa don’t forget to enter our contest for some very cool “pumped up kicks” and boy do we mean pumped!

How did you come together to form Penelope and Coco?
We were both working in different areas of fashion– Arielle on a wholesale/marketing/and PR level and Marisa was styling and doing freelance design work. What we individually didn’t have, the other one did, so it was a no brainer for us to come together. When we started developing the concept behind penelope and coco, we knew we were both on the same page and 100% ready to begin the process together. What were once Marisa’s “alter egos” penelope and coco, soon became our individual personas.

Why shoe design?
Marisa: I’ve always had a passion for footwear and accessories. There is something about it that just completely defines one’s personal style. I originally wanted to create shoes that changed the way a woman felt the minute she stepped into them and most importantly I wanted to accomplish that with a shoe that didn’t have a 6” heel–which then resulted in the birth of our classic boot collection.

Where does the inspiration for your campaigns and lookbook videos come from season after season?
We almost always have a vision for the campaign before the collection is even finished. It usually plays off the designs and how ‘penelope’ and/or ‘coco’ would feel wearing the shoe…playful, sexy, sophisticated etc. Our F/W 2011 campaign was a little more sexy than usual, which correlates nicely with the introduction of heels to our brand. We really played up the characters of penelope and coco which was fun!

What pair of Penelope and Coco shoes are your favorite?
Marisa: That’s a tough one… My favorite pair to wear daily would have to be the Willow boot but I also wear the Edie bootie and Kinsley wedge a lot!
Arielle: I live in my Capone boots and Jo oxfords! I always wear black and they go with everything! The Kinsley is definitely my all purpose wedge!

Sum up your personal style in 5 words or less.

Casual chic, mostly black & white, sophisticated grunge.

Name a few of your favorite LA places.
Toi Thai on Sunset, Cha Cha Chicken in Santa Monica, Opening Ceremony on La Cienega, High at Hotel Erwin in Venice (amazing view), Winston’s on Santa Monica Blvd, Altitude (the pool at SLS hotel) – equally amazing view!

And lastly, what advice do you have for aspiring fashion industry hopefuls?
Set goals, stay true to your vision, don’t take no for an answer, and don’t let the set backs take over you, you have to keep pushing! You will be the most successful when you do what is innately you, so its so important to stay true to yourself!

Special thanks once again to the fabulous ladies of Penelope and Coco, Arielle Vavasseur and Marisa Spinella. And now on to the giveaway…


Here’s what one very lucky winner will receive, the “Edie” bootie, a suede dalmation print ankle bootie with a 2-inch covered platform with black stitch detailing and black 6′ heel. The “Edie” is from their F/W 2011 collection “The Collectibles” and retails for $482.

So how exactly do you win these puppies? (Get it?)

To Enter:

Head on over to the new MyFDB.com and browse our covers section, then leave a comment on the MyFDBlog telling us which is your favorite!

Official Rules: A big thank you to Penelope & Coco for partnering with MyFDB. This contest is open to US residents only and closes Monday September 19th at 1:00 pm (PST). A winner will be randomly chosen and notified via email. For more information and awesome shoes check out Penelope & Coco’s official site and be sure to follow their exciting adventures on Twitter (@penelopeandcoco).


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  • Deana

    The Marie Claire June 2011 Cover is my favorite!!  Awesome giveaway!!
    Deana [email protected]

  • Deana

    I like the Marie Claire June 2011 Cover!!  This is an awesome giveaway!
    Deana Kneen – [email protected]

  • Teniesha Biagas

    I definitely love the July 2011 issue of L’uomo Vogue. Beyonce is on the cover. That’s a no brainer! She’s definitely evoking chic sex appeal. Please pick me! I love Penelope & Coco, especially the Edie booties!
    [email protected]

  • Amanda

    i LOVE https://www.myfdb.com/covers/4629-v-cover-spring-2008. 

  • Ash

    I love the November 2010 cover of GQ

    [email protected]

  • Hilary

    LOVE March 2011. Kate and Lea (both of whom would rock the hell out of those boots, I’m sure).

  • Anonymous

    Vogue September Issue – Kate Moss + Mario Testino. I mean…you can’t really go wrong…(also, how gorge was her actual wedding dress??!)

  • Ourlavenderlady

    I love the August 2011 cover of LOVE with Lara Stone! Beautiful typography and such a lovely model!

  • Ciena

    V magazine cover pre fall 2011! LOVE the bright colors, looks so clean and sharp

  • Kaitlyn

    I love the August 2011 cover of LOVE

  • Megan D.

    I love the July 2011 Japanese cover of Nylon! I just stood out to me so much!

    [email protected]

  • https://www.twitter.com/collifornia colleen boudreau

    my favorite is the Glamour September 2011 cover with Rihanna!

    holliister at gmail dot com

  • https://www.facebook.com/brianne.kimmel Brianne Kimmel

    The August 2011 Vogue Brazil Cover is amazing, great use of prints and solids! Love the skirt and accessories paired with the black!

    [email protected]

  • Goddess Wild

    Numero Tokyo Cover-July/August 2011


  • Goddess Wild

    Numero Tokyo Cover-July/August 2011


  • Morgan Taggart

    What a beautiful giveaway. My favorite cover must be the LOVE cover, Issue #6, with Lara Stone. She is so breathtaking! (As are these shoes!) What a great opportunity, you can contact me at [email protected] 

    Good luck to everyone!

  • https://twitter.com/tnt_tauna TNT Tauna

    My favorite cover is Vanity Fair’s August Cover of Emma Stone:
    I adore the pinup look on her and those eyes are absolutely stunning!

  • Nancy Reid

    June 2011Vanity Fair    Will and Kate’s New Life  ~ they are a handsome couple and lookfabulously happy!! 

    eyewonit AT aol DOT com

  • Demetria Mckay

    V’s Fall 2009 cover with LADY GAGA is definitely my favorite! I love everything about this cover, from the “bronze lady gaga” to the colors! 

  • EvavCassidy

    My favorite cover is the October 08 issue of W Magazine.
    Anne Hathaway is flawless.
    Love it!!

  • https://twitter.com/thesassypeach Aramide Esubi

    I love the July 2011 GQ cover with Mila Kunis! It’s just the perfect marriage of sexy, flirty and playful–def my favorite!

  • https://twitter.com/tlcrum06 Terri S Crum

    My favorite cover is September 2011  ’DETAILS’ cover with Ashton Kutcher…he’s too hot!! Love this cover!!

  • Orean Collier

    I have to say my favorite cover is Angelina Jolie “Marie Claire France, August 2008.  She is just a classic beauty, it’s was so simple yet so elegant, not a lot of frills and fluff just her beauty. She commanded the shot, there isn’t anything in the background just the blue sky and water, her make-up is very minimal as is her jewelry, just wearing earrings and no necklace. Even her hair is slicked back but it all works and makes a huge statement!
    e-mail: [email protected]

  • https://twitter.com/natmmom Diane B

    My favorite cover is the October 08 issue of W Magazine. It’s totally awesome

  • https://twitter.com/Miss_Priss_101 Heather Jones

    The i-D Cover  https://www.myfdb.com/covers/109378-i-d-cover-pre-fall-2011 is my fav….a model hitting herself in the eye with an ice cream cone, what could be better than that?! :)
    [email protected]

  • stupendousgirl

    Prestige’s May 2011 cover is my favorite today – Zoe Saldana looks just delightful in a sophisticated way, plus that dress should be in my closet *grins*

  • HeartbreakCay

    Those shoes are bloody amazing!

  • Saraminda

    my favorite is Under the Influence September 2011  so cool!  @saraminda:twitter 

  • Lindsay

    I kind of love the Anne Hathaway Marie Claire UK cover. It really captures her personality and the current star-print trend!

  • Sdaniele28

    Most definitely Kate Moss on the cover of W Magazine, Semptember 2009!!



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