Dolce & Gabbana Stops Abbreviating, D&G No More!

Sep 22, 2011 By Amy

The edgy more youthful trendy sister line to high fashion house Dolce & Gabbana is permanently closing its doors. Following today’s Milan Fashion Week debut of D&G’s spring 2012 collection (shown here), it was announced designers Domenico Dolce & Stefano Gabbana will not be continuing the line. This sexy collection has become known for their hot ad campaigns, which are packed with modeling’s most recognizable names. Each season after season D&G’s themed ads receive rave reviews. In the future we’re hoping to see more shine put on the namesake Dolce & Gabbana label.Although we’re guessing it was the over extension of licensing deals which fizzled out the excitement of D&G. The company was everywhere, making D&G everything, which (as we know) cheapens the overall “it” factor of a powerhouse label. Considering they had eyewear, watches, fragrances, jewelry, and a kids line, enough was enough. There’s only so much D&G we can stand to see on sale at Nordstom Rack.

A statement released by the design duo stated the shift would bring “even more strength and energy to our collections.” Dolce & Gabbana has just as many brand extensions, but by folding the
D&G line fans can focus their loyalty on one label. The Twitter happy Stefano Gabbana tweeted the following hinting towards the news. Shortly after he also tweeted this James Brown vs Prince “Sex Machine” mashup, we think that means he’s happy and excited for what’s to come.

Alas, D&G’s newest spring collection is being overshadowed by the news, however the designers are ending the brand in print-tacular world. A bevy of vibrant hues implanted on gaudy prints hit the catwalk; think flowing dresses, summer skirts, and gold chain accessories.

Discontinuing the line before they make news about their woes is most likely saving the company bad press and may even make those vintage D&G jeans in your closet more valuable. Whether you own any D&G or not, you may want to think about snagging some up. Even though the last collection is overloaded with prints, at least you know it’s a better investment than Missoni for Target.


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