The Campaign Trail: Fall 2011′s Worst Ads
With the good comes the bad, while some brands had drool worthy campaigns…others not so much. Here’s a grouping of our least favorite ads for F/W 2011.
While we love modeling trio Mariacarla Boscono, Natasha Poly, and Karen Elson we don’t love how much Photoshop work went into the after effects on these images by Mert Alas and Marcus Piggott. The ad campaign is whimsical and beautiful, but it’s hard support the images after seeing the behind-the-scenes coverage.
Juicy did a fine job casting Raquel Zimmermann, the problem is we’re more excited by her blond hair then we are the plaid clothing. Hiring Inez van Lamsweerde and Vinoodh Matadin as photographers on the shoot didn’t save them either. We’re hoping next season Juicy brings us something a little more creative than just a pretty model in front of a wind machine.
Denim is one of those staple pieces that should be easy to feature since it’s worn year round, well 7 For All Man Kind missed the memo on that. The denim brand cast big time models Angela Lindvall and Sam Webb to be shot by photog duo Mert Alas and Marcus Piggott. Too bad they selected shots that all feel the same, no variety or excitement in the campaign at all. The only good aspect is the natural lighting, which is always a win in our book.
Valentino’s ads aren’t bad, but we don’t find them super exciting either…they lie somewhere in between. The problem seems to be with the dark shadows and light colored clothing. Don’t get us wrong, we like David Sims‘ photography, we’re just not fans of how the garments are being displayed in some of the shots. Call us crazy, but in order to want to buy clothes we need to see them.
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Mert AlasÂ (from Turkey)Â andÂ Marcus Piggott (Welsh from the UK), working name "Mert and Marcus", areÂ one of the premierÂ fashionÂ photographersÂ in the worldÂ who work together on a collaborative basis. Their work and style is heavily in... Read more >>